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Paul McCartney

E Business Coaching

Director Consultant



My BusinessAs a business coach, I help business owners, primarily in the tech and creative sectors, achieve beyond their wildest dreams. You see, just like coaching in sport, coaching business owners has at its heart is attitude. In sport this needs to be supported by a high level of fitness and a good grasp of technique. In business knowledge and experience complete the trinity. I spent 25 years in the commercial radio industry encouraging and getting my teams to encourage business owners to use radio to attract customers. This process involved gaining a full understanding of who the client was trying to target what they needed to do to respond and why they should do it. I dealt with in excess of ten thousand businesses in my career and developed love of seeing people succeed. I also have an MBA and so my experience is supported by a wealth of knowledge that allows me to help my clients plan, organise and control their businesses. Because of my sales and marketing background I show them how t